Choosing a Location
Introduction
For most people, buying a property is the largest single investment they will make during their lifetimes.
And choice of location is the single most important factor they have to face.
This report will guide you through the process of refining your choice: what issues matter most to you, to your potential tenants and to an eventual buyer? How may the situation change in future?
Once you’ve read this report, you should be more able to see a location through the eyes of a property professional, gauging not only its instinctive appeal to your sensibilities, but its rational market value and commercial prospects.
A property is an asset which can appreciate or depreciate: this report will help you to tell the difference.
Ten factors to help you pick a location
1 Neighbourhood
The most valued neighbourhoods are largely residential. Avoid places that are close to heavy or light industrial property, retail areas such as shopping malls, large transport hubs or other busy areas such as hospitals.
Although you’re looking for a property which will appeal to tenants, beware of locations that have predominantly rented accommodation. Tenants have no long term investment in the real estate, so they may neglect proper maintenance – particularly exteriors and gardens. Seek out properties surrounded by owner-occupied accommodation.
Look for a property which blends into its surroundings. People feel calmer when they’re in their own economic and social group.
Prime example: Richmond in southwest London is the archetypical residential neighbourhood. Mick Jagger, Richard Attenborough and a host of other well-heeled residents can vouch for its friendly atmosphere, proximity to the River Thames and good connections with Central London.
2 Amenities
Draw up a check list of amenities that you’d like: shops, parks, leisure centres, cinemas, restaurants, bars etc. Your ideal investment property will be close to all of them, but not absolutely adjacent to them.
Drive around the area and get a sense of distance: are the amenities within walking distance? Is it an easy and pleasant walk (rather than having to cross a busy thoroughfare)?
One of the biggest amenities you can find is peace and quiet. People like to be close to great facilities, but on a street with little traffic and no loud noises. Be sure to visit your prospective location during working hours: there might be a sawmill behind the garden causing a racket for eight hours a day.
Prime example: Market towns such as Stamford in Lincolnshire have a wealth of amenities within easy reach of the whole community, along with plentiful parks and good transport connections. They are popular with families and get good marks in quality of life surveys. Property prices are modest, compared with the southeast.
3 Schools
If you’re considering buying a property that would suit a couple or family with young children, schools will be a high priority. So research the catchment area of local schools, along with their relative calibre. People will pay a high premium to be in the right area.
But beware: catchment areas are not fixed, they move dependent on the number of applications, so if this is a major consideration, play safe by purchasing well inside the most recent area. Second, don’t forget that some schools improve while others get worse, so make sure your information is up-to-date.
If your prospective property is too small for a family, avoid buying close to a good school because you’ll simply pay a premium which won’t do anything for you.
Prime example: Bishops Stortford in Essex is a charming market town within easy commuting distance of the City of London, with highly regarded state and fee paying schools. Property prices are relatively low, compared to equivalent locations in (for example) Surrey or Buckinghamshire.
4 Crime
Rates for crime in the UK are compiled by the police and can now be accessed by any member of the public, through the Police Crime Map 2.0 (www.police.uk) and local authority information.
This means that prospective buyers can get an accurate picture of the relative safety of the area they’re considering, along with comparative figures for nearby locations (or indeed anywhere else in the UK).
You should also ask local agents and disinterested local people, to get their impressions. Some areas feel safer than others, even if the statistics tell a different story. Find out how often the police patrol the area and whether the crime figures are rising or falling.
Are there grills on residential windows, evidence of drug use, youths hanging around street corners at night or graffiti on buildings? These are signs of low level persistent crime and could make you reconsider the district.
Prime example: Bournemouth, in East Dorset, has the lowest level of violent crime in Britain. This may be due to the high proportion of retirees in the town, but it’s still an impressive figure. Bournemouth is a short ride from the city of Southampton and close to fantastic beaches and countryside.
5 Jobs
As with schools, the employment situation in many locations is dynamic. If a new factory or large office relocated to the area, this could transform its job prospects, just as the loss of a large employer can depress a location.
Look in local papers – maybe going back a couple of years – to spot major prospective changes. Clearly, the more employment opportunities, the more potential tenants and the higher the asking rents you will be able to achieve.
Consider locations that act as residential ‘dormitory’ towns for other cities, such as Darlington for Newcastle, or Warrington for Liverpool. You may find more affluent tenants searching for property in these locations, compared to the actual suburbs of these cities.
Try to match your property type to the likely tenant: if there is a large student population, multi-tenanted properties may be a good choice. (For more details, see Finding a Property, Report 2 – Deciding on the type of Property).
Prime example: The city of Bristol has very strong employment prospects, with vibrant start up companies linked to its universities, lively media companies and traditional industries. A constant flow of companies relocate from London in order to benefit from low costs, excellent facilities and a higher quality of life.
6 Public transport
For working commuters, this is the biggest factor and something that can add thousands of pounds a year to your asking rent. The difference between a five minute walk to the metro or train station and 15 minutes is enormous. Five minutes is bearable, even in heavy rain. Fifteen minutes can be hell. Half an hour on a tube or train is fine; an hour and a half is exhausting.
Figure out the typical working pattern of your prospective tenant: if they will work in the centre of the town or city closest to your property, how will they get to their office? Avoid making them change from one train or bus to another.
Some locations appear to be poorly served by transport, but check out the bus (or tram, in cities like Sheffield) services. They can be surprisingly speedy and efficient.
Prime example: Residents of Finsbury Park, North London, may be no more than three minutes’ walk from overground and underground train stations, with Victoria and Piccadilly tube lines, national rail connections and many buses. Commuters can reach Oxford Circus – right in the centre of London – within 10 minutes.
7 Natural disasters
We all think that natural disasters happen to other people, but if you add up the number of people whose lives have been turned upside down by floods, hurricanes or even heavy snowfall in recent years, it comes to many hundreds of thousands.
You should certainly think twice before buying a property on a known floodplain, such as areas of Gloucestershire or Cumbria. Insurance rates will be high, for good reason, and all your investment in fixtures and fittings could be wiped out in one rainy day. The extra insurance costs will also erode your rental income and could easily rise, if there is a perception that the risk of disasters has increased.
Prime example: Birmingham, dead centre of England, is well insulated from natural disasters. Its waterways are mainly canals, therefore less flood-prone; it’s relatively low and flat, so there’s little chance of snow disruption and has good rail and air links to help you escape if necessary. Nearby Dudley had an earthquake in 2002, however.
8 Road access
If there are few public transport options, make sure that tenants have good road access to the property. Either off-street parking or some convenient alternative. Find out how much a resident’s parking permit will cost and what options there are for visitors.
Proximity to motorways is another plus (although not within earshot). Look for an area with low car crime figures and relatively low congestion. Parts of South London, for example, are constantly gridlocked and nightmarish for drivers.
Prime example: Milton Keynes, famous for its multiple roundabouts, has extremely affordably property prices relative to similar towns. It offers spacious, well-kept houses and apartments with excellent road access to London via the M1 and to neighbouring towns such as Luton (with its growing airport).
9 Airports
Upmarket tenants and high achieving business people plot their locations according to airport proximity. They know that, upwards of 20 times a year, they will get on a flight. So the journey to and from airports will hugely influence their well being.
They don’t want to be next door – that would be too noisy – and they don’t necessarily want to limit their choices to one airport. Londoners, for example, have a choice of five (Heathrow, Gatwick, Luton, Stansted and City). So a combination of good routes works well.
Look out for new and prospective transport routes to airports. The Heathrow Express, which opened in 1998, reduced the journey time from Paddington station in Central London to the airport from an hour, down to 15 minutes. Property close to Paddington increased in value as a result. The same may be true of the new High Speed Rail link from London to Birmingham via Heathrow, if it is ever built.
Prime example: Watford, to the northwest of London, is extremely well-placed for Heathrow, Luton and Stansted airports. Its location alongside the M25 means that you can drive to each airport within 30 minutes. There is attractive surrounding countryside, a well-stocked shopping centre (Harlequin) and an underground station linking to Central London. It was the birthplace of Geri ‘Ginger Spice’ Halliwell.
10 That je ne sais quoi
What is it that makes people like or dislike an area? I moved to my current address because I wanted to be within walking distance of a restaurant that served mussels. Some people will drop everything to be close to their favourite sports team. Others will swear by a river view (Sir Jimmy Savile insisted that he be buried at 45 degrees, to give him a view of the sea).
Walking through a district will give you some clues. Is there litter blowing about? Are shopkeepers friendly? How does it smell? Do you feel any sense of threat from people hanging around or cruising up and down the streets? What is the mix of shops, businesses and residential? Are some boarded up and derelict?
What was the latest mention of the place in the national press? It could be either ‘Local boy wins Olympic gold’ or ‘Crazed gunman kills twelve in burger bar’. It’s perfectly fair enough to take that sort of impression into account. Everyone else will.
Remember: real estate is a dynamic, shifting asset which will change over time. Sniff the wind and listen to your gut before you part with your money.
Prime example: Ludlow in Shropshire is a perfect gem of a town. It has a ruined castle which hosts Shakespeare plays each summer, along with classical music recitals; it has Michelin-starred restaurants (the most per head of population in the UK) and sumptuous countryside. Birmingham is half an hour’s drive away.
Top ten reasons to be a freelance journalist
As a freelance journalist, you can:
1) Choose your topics
If you become a freelance journalist you are able to accept commissions based on your interests and areas of expertise. If you are qualified in a particular sector or have a strong interest in certain topics your writing skills will be invaluable to newspapers, magazines and websites that are seeking to publish in-depth and well-informed articles.
2) Be your own boss
Perhaps one of the most appealing features of working as a freelancer is that you are your own boss. If you are able to self-motivate then this offers you freedom and independence in your working day.
3) Work from home
As a freelancer you can work from the comfort of your own home (or from any location for that matter). You can use your own study with your books around you or take your work to sunnier climes or sit in a mountain lodge to write copy if you so desire. This can be particularly important to those with a family.
4) Choose your own hours
Equally important for family life, you can fit your working hours around your personal life. If you need to be with your children in the early afternoon and evening you can work in the early mornings or late at night. For those without a family, the opportunity to set your own schedule and work the hours that suit you the best is invaluable. For morning-people you can be up and writing at the break of dawn and give yourself more free time in the afternoon. Conversely, if you work best into night then you can give yourself a lie-in. As long as you work effectively to deadlines you can set your own hours.
5) Set your fees
Obviously your rates need to be within certain bounds but once you gain a reputation as an effective and efficient freelancer you can set your own rates. For those with high-level knowledge in a specific area these fees will increase.
6) Control how much you earn
Hard work can pay off as a freelance journalist. The more articles you produce, the more you are likely to earn. A combination of hard graft and expertise is particularly valuable in monetary terms.
7) Interview interesting people
Over the course of a freelance writing career you are likely to meet a wide range of interesting people. This will come through interviews, networking events and general research for a particular piece. No day will be exactly the same and various characters will stroll into your life through your journalistic work.
Whether you’re a freelance travel writer or not, it is likely that you will have the opportunity to travel for your research. From Maidenhead to the Maldives your work can take you to a variety of fascinating locations all under the guise of ‘work’.
9) Gain an ongoing education
You may choose to select topics that you have a particular interest in and wish to learn more about. In this way you can use your research and writing as a springboard to an ongoing education.
10) Avoid office politics
For those who don’t appreciate the twists and turns of office politics, freelancing as a writer is the perfect job. There’s no need to endure difficult colleagues or an awkward boss, you are free to get on with your job without interruption.